BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Davis, Melissa

More than a name : an introduction to branding / Melissa Davis : with a theoretical commentary by Jonathan Baldwin - Lausanne : AVA Publishing SA, c2005 - 240 p. : col. ill.

Includes bibliographical references and index

ISBN: 2940373000

Subjects--Topical Terms:
BRAND NAME PRODUCTS

LC Class. No.: HD69 .B7 / D384M

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