Lehmann, Donald R.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer - 6th ed. , international ed. - Boston, Mass. : McGraw-Hill, 2005 - 256 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
007123831X
MARKETING--MANAGEMENT--UNITED STATES
HF5415.13 / L435A 2005
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer - 6th ed. , international ed. - Boston, Mass. : McGraw-Hill, 2005 - 256 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
007123831X
MARKETING--MANAGEMENT--UNITED STATES
HF5415.13 / L435A 2005