Johansson, Johny K.
Global marketing : foreign entry, local marketing, & global management / Global marketing : foreign entry, local marketing, and global management Johny K. Johansson - 4th ed. , international ed. - Boston, Mass. : McGraw-Hill, 2006 - 647 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071244549
EXPORT MARKETING
EXPORT MARKETING--MANAGEMENT
HF1416 / J632G 2006
Global marketing : foreign entry, local marketing, & global management / Global marketing : foreign entry, local marketing, and global management Johny K. Johansson - 4th ed. , international ed. - Boston, Mass. : McGraw-Hill, 2006 - 647 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071244549
EXPORT MARKETING
EXPORT MARKETING--MANAGEMENT
HF1416 / J632G 2006