Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong - 11th ed. , Pearson international ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006 - 611 p. : col. ill.
Includes bibliographical references and index
0131968793
MARKETING
HF5415 / K674P 2006
Principles of marketing / Philip Kotler, Gary Armstrong - 11th ed. , Pearson international ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006 - 611 p. : col. ill.
Includes bibliographical references and index
0131968793
MARKETING
HF5415 / K674P 2006