Quelch, John A.
Global marketing management : a casebook / John A. Quelch, Christopher A. Bartlett - 5th ed. - Australia : Thomson/South-Western, c2006 - 680 p. : ill.
Includes bibliographical references
0324322844
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES
HF1416 / Q442G 2006
Global marketing management : a casebook / John A. Quelch, Christopher A. Bartlett - 5th ed. - Australia : Thomson/South-Western, c2006 - 680 p. : ill.
Includes bibliographical references
0324322844
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES
HF1416 / Q442G 2006