Anholt, Simon
Brand new justice : how branding places and products can help the developing world / Simon Anholt - Rev. ed. - Amsterdam : Elsevier Butterworth-Heinemann, 2005 - 173 p. : ill.
Includes bibliographical references and index
0750666005
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MANAGEMENT
EXPORT MARKETING
EXPORT MARKETING--SOCIAL ASPECTS
BRAND NAME PRODUCTS--DEVELOPING COUNTRIES
HD69 .B7 / A536B 2005
Brand new justice : how branding places and products can help the developing world / Simon Anholt - Rev. ed. - Amsterdam : Elsevier Butterworth-Heinemann, 2005 - 173 p. : ill.
Includes bibliographical references and index
0750666005
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MANAGEMENT
EXPORT MARKETING
EXPORT MARKETING--SOCIAL ASPECTS
BRAND NAME PRODUCTS--DEVELOPING COUNTRIES
HD69 .B7 / A536B 2005