Churchill, Gilbert A., Jr.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci - 9th ed. , international student ed. - Australia : Thomson/South-Western, c2005 - 697 p. : ill. (some col.)
Includes bibliographical references and indexes
0324225091
MARKETING RESEARCH
HF5415.2 / C487M 2005
Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci - 9th ed. , international student ed. - Australia : Thomson/South-Western, c2005 - 697 p. : ill. (some col.)
Includes bibliographical references and indexes
0324225091
MARKETING RESEARCH
HF5415.2 / C487M 2005