Services marketing in Asia : managing people, technology, and strategy /
Christopher Lovelock ... [et.al.]
- 2nd ed.
- Singapore : Pearson/Prentice Hall, 2005
- 696 p. : ill.
Includes bibliographical references and indexes
0131275372
SERVICE INDUSTRIES--MARKETING--ASIA
PROFESSIONS--MARKETING--ASIA
HD9987 .A2 / S478 2005
Includes bibliographical references and indexes
0131275372
SERVICE INDUSTRIES--MARKETING--ASIA
PROFESSIONS--MARKETING--ASIA
HD9987 .A2 / S478 2005