BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Backman, Michael 1967-

Big in Asia : 30 strategies for business success / Michael Backman and Charlotte Butler - Expanded and fully updated new ed. - Basingstoke : Palgrave Macmillan, 2007 - 438 p. : ill.

Includes bibliographical references and index

ISBN: 0230000274

Subjects--Topical Terms:
STRATEGIC PLANNING--ASIA
BUSINESS PLANNING--ASIA
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT--ASIA
INTERCULTURAL COMMUNICATION--ASIA
SUCCESS IN BUSINESS--ASIA

LC Class. No.: HD30.28 / B324B 2007

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