Kelley, Larry D. 1955-
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer - Armonk, N.Y. : M.E. Sharpe, c2004 - 144 p. : ill.
Includes bibliographical references and index
0765613107
ADVERTISING MEDIA PLANNING
BRAND NAME PRODUCTS
MARKETING
HF5826.5 / K444A
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer - Armonk, N.Y. : M.E. Sharpe, c2004 - 144 p. : ill.
Includes bibliographical references and index
0765613107
ADVERTISING MEDIA PLANNING
BRAND NAME PRODUCTS
MARKETING
HF5826.5 / K444A