Kelly III, Francis J. 1956-
The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein - New York, N.Y. : McGraw-Hill, c2005 - 289 p. : ill.
Includes bibliographical references and index
0072262370
BRAND NAME PRODUCTS--MARKETING
HD69 .B7 / K444B
The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein - New York, N.Y. : McGraw-Hill, c2005 - 289 p. : ill.
Includes bibliographical references and index
0072262370
BRAND NAME PRODUCTS--MARKETING
HD69 .B7 / K444B