Kotler, Philip.
Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee - Upper Saddle River, N.J. : Wharton School, c2007 - 332 p. : ill.
Includes bibliographical references and index
0131875159
GOVERNMENT PRODUCTIVITY
PUBLIC ADMINISTRATION--CITIZEN PARTICIPATION
ADMINISTRATIVE AGENCIES--MANAGEMENT
JF1525 .P67 / K674M
Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee - Upper Saddle River, N.J. : Wharton School, c2007 - 332 p. : ill.
Includes bibliographical references and index
0131875159
GOVERNMENT PRODUCTIVITY
PUBLIC ADMINISTRATION--CITIZEN PARTICIPATION
ADMINISTRATIVE AGENCIES--MANAGEMENT
JF1525 .P67 / K674M