Shank, Matthew D.
Sports marketing : a strategic perspective / Matthew D. Shank - 3rd ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 - 500 p. : ill.
Includes bibliographical references and index
0131293850
SPORTS--MARKETING--UNITED STATES
SPORTS--MARKETING--UNITED STATES
GV716 / S526S 2005
Sports marketing : a strategic perspective / Matthew D. Shank - 3rd ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 - 500 p. : ill.
Includes bibliographical references and index
0131293850
SPORTS--MARKETING--UNITED STATES
SPORTS--MARKETING--UNITED STATES
GV716 / S526S 2005