Lamb, Charles W., Jr.
Essentials of marketing / Chanrles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel - 5th ed. - Australia : Thomson/South-Western, c2006 - 544 p. : col. ill.
Includes bibliographical references and indexes
032431664X
MARKETING
MARKETING--MANAGEMENT
HF5415 / L352E 2006
Essentials of marketing / Chanrles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel - 5th ed. - Australia : Thomson/South-Western, c2006 - 544 p. : col. ill.
Includes bibliographical references and indexes
032431664X
MARKETING
MARKETING--MANAGEMENT
HF5415 / L352E 2006