Bruner II, Gordon C.
Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Volume IV / Gordon C. Bruner II, Paul J. Hensel, Karen E. James - Chicago, Ill. : American Marketing Association, c2005 - 842 p.
Includes bibliographical references and indexes
1587992051
MARKETING RESEARCH--STATISTICAL METHODS--HANDBOOKS, MANUALS, ETC.
SCALING (SOCIAL SCIENCES)--HANDBOOKS, MANUALS, ETC.
HF5415.3 / B786M
Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Volume IV / Gordon C. Bruner II, Paul J. Hensel, Karen E. James - Chicago, Ill. : American Marketing Association, c2005 - 842 p.
Includes bibliographical references and indexes
1587992051
MARKETING RESEARCH--STATISTICAL METHODS--HANDBOOKS, MANUALS, ETC.
SCALING (SOCIAL SCIENCES)--HANDBOOKS, MANUALS, ETC.
HF5415.3 / B786M