BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Hollensen, Svend

Global marketing : a decision-oriented approach / Svend Hollensen - 3rd ed. - Harlow : Financial Times Prentice Hall, 2004 - 717 p. : col. ill., map

Includes bibliographical references and index

ISBN: 9780273678397

Subjects--Topical Terms:
EXPORT MARKETING

LC Class. No.: HF1416 / H644G 2004

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