BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Masterman, Guy

Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood - Amsterdam : Elsevier, 2006 - 322 p. : ill. - Events management series .

Includes bibliographical references and indexes

ISBN: 0750663618

Subjects--Topical Terms:
SPECIAL EVENTS--MANAGEMENT
SPECIAL EVENTS--MARKETING

LC Class. No.: GT3405 / M377I

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