Marketing metrics : 50+ metrics every executive should master /
Paul W. Farris ... [et al.]
- Upper Saddle River, N.J. : Wharton School, 2007
- 359 p. : ill.
Includes bibliographical references and index
0131873709
MARKETING RESEARCH
MARKETING--MATHEMATICAL MODELS
HF5415.2 / M374
Includes bibliographical references and index
0131873709
MARKETING RESEARCH
MARKETING--MATHEMATICAL MODELS
HF5415.2 / M374