Sugarman, Joseph
The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Copywriting handbook Joseph Sugarman - Hoboken, N.J. : Wiley, c2007 - 338 p. : ill.
"An Adweek book"--Cover
Includes bibliographical references and index
9780470051245
Advertising copy--HANDBOOKS, MANUALS, ETC.
HF5825 / S932A
The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Copywriting handbook Joseph Sugarman - Hoboken, N.J. : Wiley, c2007 - 338 p. : ill.
"An Adweek book"--Cover
Includes bibliographical references and index
9780470051245
Advertising copy--HANDBOOKS, MANUALS, ETC.
HF5825 / S932A