Moment of truth : redefining the CEO's brand management agenda /
Andreas Bauer ... [et al.]
- New York, N.Y. : Palgrave Macmillan, 2006
- 174 p. : col. ill.
9781403998965
PRODUCT MANAGEMENT
BRAND NAME PRODUCTS--MANAGEMENT
CHIEF EXECUTIVE OFFICERS
HF5415.5 / M653
9781403998965
PRODUCT MANAGEMENT
BRAND NAME PRODUCTS--MANAGEMENT
CHIEF EXECUTIVE OFFICERS
HF5415.5 / M653