Argenti, Paul A.
The power of corporate communication : crafting the voice and image of your business / Paul Argenti, Janis Forman - Boston, Mass. : McGraw-Hill, c2002 - 294 p. : ill.
Includes bibliographical references and index
0071379495
COMMUNICATION IN MANAGEMENT
CORPORATIONS--PUBLIC RELATIONS
COMMUNICATION IN ORGANIZATIONS
HD30.3 / A733P
The power of corporate communication : crafting the voice and image of your business / Paul Argenti, Janis Forman - Boston, Mass. : McGraw-Hill, c2002 - 294 p. : ill.
Includes bibliographical references and index
0071379495
COMMUNICATION IN MANAGEMENT
CORPORATIONS--PUBLIC RELATIONS
COMMUNICATION IN ORGANIZATIONS
HD30.3 / A733P