Batterley, Richard
Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley - Sydney : McGraw-Hill, c2004 - 206 p. : ill.
Includes index
0074713744
RELATIONSHIP MARKETING
CUSTOMER RELATIONS
HF5415.55 / B377L
Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley - Sydney : McGraw-Hill, c2004 - 206 p. : ill.
Includes index
0074713744
RELATIONSHIP MARKETING
CUSTOMER RELATIONS
HF5415.55 / B377L