BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Elliott, Richard

Strategic brand management / Richard Elliott, Larry Percy - Oxford : Oxford Univ. Press, 2007 - 265 p. : ill.

Includes bibliographical references and index

ISBN: 9780199260003

Subjects--Topical Terms:
PRODUCT MANAGEMENT
STRATEGIC PLANNING

LC Class. No.: HF5415.15 / E444S

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