A reader in marketing communications /
edited by Philip J. Kitchen ... [et al.]
- London : Routledge, 2005
- 273 p. : ill.
Includes bibliographical references
0415356482
COMMUNICATION IN MARKETING
MARKETING
ADVERTISING
HF5415.123 / R422
Includes bibliographical references
0415356482
COMMUNICATION IN MARKETING
MARKETING
ADVERTISING
HF5415.123 / R422