Media management : a casebook approach /
George Sylvie ... [et al.]
- 4th ed.
- New York, N.Y. : Lawrence Erlbaum Associates, c2008
- 414 p. : ill.
- LEA's communication series .
Includes bibliographical references and indexes
9780805861976
MASS MEDIA--MANAGEMENT--CASE STUDIES
P96 .M34 / M424 2008
Includes bibliographical references and indexes
9780805861976
MASS MEDIA--MANAGEMENT--CASE STUDIES
P96 .M34 / M424 2008