King, Stephen 1931-
A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin - Chichester : Wiley, c2007 - 351 p. : ill.
Includes bibliographical references and index
9780470517918
BRANDING (MARKETING)--MANAGEMENT
NEW PRODUCTS
BRAND NAME PRODUCTS
ADVERTISING--MANAGEMENT
MARKETING RESEARCH
HF5415.1255 / K563M
A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin - Chichester : Wiley, c2007 - 351 p. : ill.
Includes bibliographical references and index
9780470517918
BRANDING (MARKETING)--MANAGEMENT
NEW PRODUCTS
BRAND NAME PRODUCTS
ADVERTISING--MANAGEMENT
MARKETING RESEARCH
HF5415.1255 / K563M