Hackley, Christopher E.
Advertising and promotion : communicating brands / Chris Hackley - London : SAGE, 2006 - 264 p. : col. ill.
Includes bibliographical references and index
9780761941545
ADVERTISING
ADVERTISING--SOCIAL ASPECTS
SALES PROMOTION
ADVERTISING--BRAND NAME PRODUCTS
HF6161 .B4 / H324A
Advertising and promotion : communicating brands / Chris Hackley - London : SAGE, 2006 - 264 p. : col. ill.
Includes bibliographical references and index
9780761941545
ADVERTISING
ADVERTISING--SOCIAL ASPECTS
SALES PROMOTION
ADVERTISING--BRAND NAME PRODUCTS
HF6161 .B4 / H324A