Roberts, Kevin 1949-
Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley - 2nd ed. , expanded ed. - New York, N.Y. : PowerHouse, 2005 - 245 p. : ill. (chiefly col.)
Includes bibliographical references and index
157687270X
BRANDING (MARKETING)
BRAND NAME PRODUCTS--FORECASTING
ADVERTISING--BRAND NAME PRODUCTS
TRADEMARKS
HD69 .B7 / R623L 2005
Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley - 2nd ed. , expanded ed. - New York, N.Y. : PowerHouse, 2005 - 245 p. : ill. (chiefly col.)
Includes bibliographical references and index
157687270X
BRANDING (MARKETING)
BRAND NAME PRODUCTS--FORECASTING
ADVERTISING--BRAND NAME PRODUCTS
TRADEMARKS
HD69 .B7 / R623L 2005