Mullin, Roddy
Sales promotion : how to create, implement & integrate campaigns that really work / Sales promotion : how to create, implement and integrate campaigns that really work Roddy Mullin and Julian Cummins - 4th ed. - London : Kogan Page, 2008 - 300 p. : ill.
Includes bibliographical references and index
9780749450212
SALES PROMOTION
MARKETING
HF5438.5 / M844S 2008
Sales promotion : how to create, implement & integrate campaigns that really work / Sales promotion : how to create, implement and integrate campaigns that really work Roddy Mullin and Julian Cummins - 4th ed. - London : Kogan Page, 2008 - 300 p. : ill.
Includes bibliographical references and index
9780749450212
SALES PROMOTION
MARKETING
HF5438.5 / M844S 2008