Kung, Lucy
Strategic management in the media : from theory to practice / Strategic management in the media : theory to practice Lucy Kung - Los Angeles, Calif. : SAGE, 2008 - 248 p. : ill.
Cover title: Strategic management in the media : theory to practice
Includes bibliographical references and index
9781412903134
MASS MEDIA--MANAGEMENT
STRATEGIC PLANNING
P96 .M34 / K863S
Strategic management in the media : from theory to practice / Strategic management in the media : theory to practice Lucy Kung - Los Angeles, Calif. : SAGE, 2008 - 248 p. : ill.
Cover title: Strategic management in the media : theory to practice
Includes bibliographical references and index
9781412903134
MASS MEDIA--MANAGEMENT
STRATEGIC PLANNING
P96 .M34 / K863S