BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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De Chernatony, Leslie

Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald - 3rd ed. - Oxford : Elsevier Butterworth-Heinemann, 2006 - 460 p. : ill. (some col.)

Includes bibliographical references

ISBN: 9780750659802

Subjects--Topical Terms:
BRAND NAME PRODUCTS--PLANNING
BRANDING (MARKETING)

LC Class. No.: HD69 .B7 / D423C 2006

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