Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller - 13th ed. , Pearson international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009 - 816 p. : col. ill.
Includes bibliographical references and indexes
9780131357976
MARKETING--MANAGEMENT
HF5415.13 / K674M 2009
Marketing management / Philip Kotler, Kevin Lane Keller - 13th ed. , Pearson international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009 - 816 p. : col. ill.
Includes bibliographical references and indexes
9780131357976
MARKETING--MANAGEMENT
HF5415.13 / K674M 2009