Hatch, Mary Jo
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins - San Francisco, Calif. : Jossey-Bass, c2008 - 266 p. : ill.
Includes bibliographical references and index
9780787998301
CORPORATE IMAGE
CORPORATE CULTURE
BRANDING (MARKETING)
HD59.2 / H372T
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins - San Francisco, Calif. : Jossey-Bass, c2008 - 266 p. : ill.
Includes bibliographical references and index
9780787998301
CORPORATE IMAGE
CORPORATE CULTURE
BRANDING (MARKETING)
HD59.2 / H372T