McDaniel, Carl, Jr.
Marketing research / Carl McDaniel, Jr., Roger Gates - 7th ed. - Hoboken, N.J. : Wiley, c2007 - 623 p. : ill. (chiefly col.), col. maps + 1 CD-ROM
Includes bibliographical references and index
9780471755289
MARKETING RESEARCH
HF5415.2 / M322M 2007
Marketing research / Carl McDaniel, Jr., Roger Gates - 7th ed. - Hoboken, N.J. : Wiley, c2007 - 623 p. : ill. (chiefly col.), col. maps + 1 CD-ROM
Includes bibliographical references and index
9780471755289
MARKETING RESEARCH
HF5415.2 / M322M 2007