Chevalier, Michel
Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo - Singapore : Wiley, 2008 - 423 p. : ill.
Includes bibliographical references and index
9780470823262
BRAND NAME PRODUCTS--MANAGEMENT
BRANDING (MARKETING)
LUXURIES--MARKETING
HD69 .B7 / C438L
Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo - Singapore : Wiley, 2008 - 423 p. : ill.
Includes bibliographical references and index
9780470823262
BRAND NAME PRODUCTS--MANAGEMENT
BRANDING (MARKETING)
LUXURIES--MARKETING
HD69 .B7 / C438L