Gilmore, James H.
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II - Boston, Mass. : Harvard Business School Press, c2007 - 299 p. : ill.
Includes bibliographical references and index
9781591391456
PRODUCT MANAGEMENT
CONSUMER BEHAVIOR
CONSUMERS' PREFERENCES
HF5415.15 / G545A
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II - Boston, Mass. : Harvard Business School Press, c2007 - 299 p. : ill.
Includes bibliographical references and index
9781591391456
PRODUCT MANAGEMENT
CONSUMER BEHAVIOR
CONSUMERS' PREFERENCES
HF5415.15 / G545A