Fog, Klaus
Storytelling : branding in practice / Klaus Fog, Christian Budtz, Baris Yakaboylu - Berlin : Springer, c2005 - 238 p. : ill.
Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling-branding i praksis
Includes bibliographical references and index
3540235019
BRANDING (MARKETING)
PRODUCT MANAGEMENT
HD69 .B7 / F63S
Storytelling : branding in practice / Klaus Fog, Christian Budtz, Baris Yakaboylu - Berlin : Springer, c2005 - 238 p. : ill.
Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling-branding i praksis
Includes bibliographical references and index
3540235019
BRANDING (MARKETING)
PRODUCT MANAGEMENT
HD69 .B7 / F63S