Malhotra, Naresh K.
Marketing research : an applied orientation : global edition / Naresh K. Malhotra - 6th ed. - Boston, Mass. : Pearson, c2010 - 929 p. : ill. (some col.)
Includes bibliographical references and indexes
9780136094234
MARKETING RESEARCH
MARKETING RESEARCH--METHODOLOGY
HF5415.2 / M343M 2010
Marketing research : an applied orientation : global edition / Naresh K. Malhotra - 6th ed. - Boston, Mass. : Pearson, c2010 - 929 p. : ill. (some col.)
Includes bibliographical references and indexes
9780136094234
MARKETING RESEARCH
MARKETING RESEARCH--METHODOLOGY
HF5415.2 / M343M 2010