Danziger, Pamela N.
Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger - Chicago, Ill. : Dearborn Trade, c2004 - 291 p. : ill.
Includes bibliographical references and index
0793186021
Consumer behavior
Consumers--Research
Marketing research
HF5415.32 / D369W
Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger - Chicago, Ill. : Dearborn Trade, c2004 - 291 p. : ill.
Includes bibliographical references and index
0793186021
Consumer behavior
Consumers--Research
Marketing research
HF5415.32 / D369W