Greenberg, Paul
CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg ; foreword by Marc Benioff - 4th ed. - New York, N.Y. : McGraw Hill, c2010 - 662 p. : ill.
Includes index
9780071590457
Customer relations--Management
Electronic commerce
HF5415.5 / G733C
CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg ; foreword by Marc Benioff - 4th ed. - New York, N.Y. : McGraw Hill, c2010 - 662 p. : ill.
Includes index
9780071590457
Customer relations--Management
Electronic commerce
HF5415.5 / G733C