Dubroff, Henry

Battling big box : how nimble niche companies can outmaneuver giant competitors / by Henry Dubroff and Susan J. Marks - Franklin Lakes, N.J. : Career Press, c2009 - 256 p.

Includes bibliographical references and index

9781601630285


Small business--Management
Market segmentation--Management
New business enterprises--Management

HD 62.7 / D827B


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