Czinkota, Michael R.
Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen - 9th ed. , international ed. - Australia : South-Western Cengage Learning, c2010 - 693 p. : ill. (some col.)
Includes bibliographical references and indexes
9781439041376
Export marketing
Marketing research
Business logistics
HF1416 / C946P 2010
Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen - 9th ed. , international ed. - Australia : South-Western Cengage Learning, c2010 - 693 p. : ill. (some col.)
Includes bibliographical references and indexes
9781439041376
Export marketing
Marketing research
Business logistics
HF1416 / C946P 2010