Middleton, Victor T.C.
Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan, ; with contributions from Ashok Ranchhod - 4th ed. - Amsterdam : Elsevier, 2009 - 502 p. : ill. (chiefly col.)
Includes bibliographical references and index
9780750686938
Tourism--Marketing
G 155 .A1 / M522M 2009
Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan, ; with contributions from Ashok Ranchhod - 4th ed. - Amsterdam : Elsevier, 2009 - 502 p. : ill. (chiefly col.)
Includes bibliographical references and index
9780750686938
Tourism--Marketing
G 155 .A1 / M522M 2009