Pharmaceutical marketing : principles, environment, and practice /
Mickey C. Smith ... [et al.]
- New York, N.Y. : Informa Healthcare, c2010
- 371 p. : ill.
Includes bibliographical references and index
9780789015839
Drugs--Marketing
Pharmaceutical industry
HD 9665.5 / P427
Includes bibliographical references and index
9780789015839
Drugs--Marketing
Pharmaceutical industry
HD 9665.5 / P427