Handbook of brand relationships /
Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors
- Armonk, N.Y. : M.E. Sharpe, c2009
- 424 p. : ill.
"Society for Consumer Psychology"--Cover
Includes bibliographical references and indexes
9780765623577
Relationship marketing
Brand choice
Branding (Marketing)
Customer relations
HF 5415.55 / H362
"Society for Consumer Psychology"--Cover
Includes bibliographical references and indexes
9780765623577
Relationship marketing
Brand choice
Branding (Marketing)
Customer relations
HF 5415.55 / H362