Roberts, Kevin 1949-
The lovemarks effect : winning in the consumer revolution / Kevin Roberts - Brooklyn, N.Y. : PowerHouse Books, c2006 - 272 p. : ill. (chiefly col.)
Includes index
9781576872673
Relationship marketing
Customer services--Management
Customer relations--Management
Advertising--Brand name products
Trademarks
HF 5415.55 / R623L
The lovemarks effect : winning in the consumer revolution / Kevin Roberts - Brooklyn, N.Y. : PowerHouse Books, c2006 - 272 p. : ill. (chiefly col.)
Includes index
9781576872673
Relationship marketing
Customer services--Management
Customer relations--Management
Advertising--Brand name products
Trademarks
HF 5415.55 / R623L