Advertising and public relations research /
Donald W. Jugenheimer ... [et al.]
- Armonk, N.Y. : M.E. Sharpe, c2010
- 327 p. : ill.
Includes bibliographical references and index
9780765624185
Advertising--Research
Public relations--Research
HF 5814 / A383
Includes bibliographical references and index
9780765624185
Advertising--Research
Public relations--Research
HF 5814 / A383