Finskud, Lars
Developing winning brand strategies / Lars Finskud - New York, N.Y. : Business Expert Press, 2009 - 104 p. : ill. - Marketing strategy collection .
Includes bibliographical references and index
9781606490433
Advertising--Brand name products
Branding (Marketing)
Consumers' preferences
HF 5415.3 / F567D
Developing winning brand strategies / Lars Finskud - New York, N.Y. : Business Expert Press, 2009 - 104 p. : ill. - Marketing strategy collection .
Includes bibliographical references and index
9781606490433
Advertising--Brand name products
Branding (Marketing)
Consumers' preferences
HF 5415.3 / F567D