Stratten, Scott
UnMarketing : stop marketing. start engaging / Scott Stratten - Hoboken, N.J. : Wiley, c2010 - 256 p. : ill.
Includes bibliographical references and index
9780470617878
Relationship marketing
Viral marketing
HF 5415.55 / S772U
UnMarketing : stop marketing. start engaging / Scott Stratten - Hoboken, N.J. : Wiley, c2010 - 256 p. : ill.
Includes bibliographical references and index
9780470617878
Relationship marketing
Viral marketing
HF 5415.55 / S772U