Mathieson, Rick
The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson - New York, N.Y. : AMACOM, c2010 - 282 p. : ill.
Includes bibliographical references and index
9780814415726
Branding (Marketing)
Internet marketing
HF 5415.1255 / M373O
The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson - New York, N.Y. : AMACOM, c2010 - 282 p. : ill.
Includes bibliographical references and index
9780814415726
Branding (Marketing)
Internet marketing
HF 5415.1255 / M373O